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Jewelry can do more than just complete an outfit—it can tell stories and be worn as a talisman for protection or good vibes. The best jewelry brands get that, and the list of designers and labels we curated reflect and appreciate this layered mindset. (Classic fine jewelry brands like Cartier, Bulgari, and Tiffany & Co. will always be around, but they’re not your only options—in fact, a few of the best affordable jewelry brands have also made it into this edit.)
Shopping for jewelry often starts with what you're in the market for and what your budget is. Smaller, everyday styles can be bought on impulse, but if you're really considering the materials and craftsmanship along with the overall aesthetic, this is a great place to start. We broke the list down by the following categories—demi-fine jewelry, fine jewelry, fashion jewelry, and lab-grown diamonds—to help you find just what you're looking for. Here's what you need to know:
- Demi-fine jewelry: Think of this category as the jewelry equivalent of your wardrobe essentials: versatile, endlessly wearable, and well made. The pieces tend to be crafted from either 14-karat gold or 18-karat-gold-plated vermeil and are available at more attainable price points, typically $100 to $500. (You'll find plenty of great gift ideas here too.)
- Fine jewelry: Getting engaged and looking for a ring? Celebrating a milestone? Just want to put your bonus check to good use? Spend some time looking at the pieces of jewelry here—there's everything from statement charm necklaces to stunning gold rings with intricate diamond settings.
- Fashion jewelry: Also known as costume jewelry. This category can get a bad rep for being of poor quality, but the brands here are raising the bar with unique designs and offbeat material choices. The result? Colorful, campy pieces that are a whole mood.
- Lab-grown diamonds: A lot of the brands on this list already have sustainability practices baked into their process—either by producing locally, ethically sourcing stones, or using recycled or reclaimed materials (or combination of all). A few are taking it a step further and focusing solely on lab-grown diamonds. Get to know them below.
From celebrity-loved gold hoops to high-quality diamond jewelry, there’s plenty of shine to go around—ahead, the best jewelry brands to shop.
Our top picks:
- Best for Demi-Fine Jewelry: Ana Luisa, Gorjana , Mejuri, Catbird, Aurate
- Best for Fine Jewelry: Sydney Evan, Kinn, Spinelli Kilcollin
- Best for Fashion Jewelry: Éliou, Martha Calvo, Crystal Haze
- Best for Lab-Grown Diamonds: Idyl, Vrai
All those pretty pieces can quickly add up, so wave when you shop the best jewelry brands with these Nordstrom, Shopbop and Net-a-Porter promo codes.
Demi-Fine Jewelry
- Behind the brand: New York City-based brand Ana Luisa is known for its trendiness and affordability, compared to its competitors. Its water-resistant, hypoallergenic, tarnish-proof jewelry is a great pick for anyone with sensitive skin.
- Why we love it: Ana Luisa has it all: delicate chain necklaces, sculptural hoops, engravable bracelets, statement rings, and more. It's the perfect spot to find all sorts of gifts for women—and yourself—without being a major buzzkill on your budget. We love that it offers a two-year warranty on your purchases—a real plus when it comes to dainty jewelry. It also prioritizes sustainability; most of its pieces are made of recycled brass alloy, and the brand strives to offset the carbon footprint of its production.
- Price range: Prices start at $39 (though you can find some stocking stuffer-worthy items, like a $29 flex of a sparkly letter stud earring).
- Behind the brand: You've likely seen Gorjana pieces out in the wild on everyone from Selena Gomez to (NBD) Michelle Obama. The brand's known for both gold-plated and 14-karat-gold zodiac coin pendants, birthstone chains, and alphabet bracelets.
- Why we love it: Ideal for layered pieces and budget-friendly gifts (including engravable and personalized gifts that are great for teens and tweens)
- Price range: Gold-plated styles start at $50.
- Behind the brand: Dainty, stackable jewelry made almost entirely from recycled gold and diamonds, as well as select pieces from female designers. The company is woman-run, and each piece is hand-crafted, packaged, and shipped from its Brooklyn studio to minimize its carbon footprint.
- Why we love it: It has the cutest charms and personalizable lockets that make for great gifts for women. Brides love its selection of vintage-inspired wedding bands and engagement rings.
- Price range: Start at $26 for recycled 14-karat-gold stud earrings, and you can find ring sets for under $50.
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- Behind the brand: Trendy yet minimalist jewelry that's fairly priced. Its pieces are crafted mostly from 14-karat solid gold, responsibly sourced diamonds, sterling silver, and 18-karat-gold vermeil.
- Why we love it: Mejuri is great for finding pieces that look more expensive than they are, which might be why celebs and their stylists love the brand so much. (Everyone from Selena Gomez to Hailey Bieber and Olivia Rodrigo has worn something from Mejuri.) Its organic pearl hoops huggies are a Glamour-reader favorite, but you can also find more interesting designs, like ear cuffs and styles for helix or cartilage piercings.
- Price range: Bestsellers like the Dôme earrings (below) and the Daily Stacker ring start at $48. Other popular necklaces and earrings can go anywhere from $100 to $300.
- Behind the brand: Founded by Sophie Kahn and Bouchra Ezzahraoui, this New York City jewelry brand cuts out the middleman to provide timeless pieces at more accessible prices than traditional retail.
- Why we love it: Aurate prioritizes sustainability without compromising on design or quality; it uses both plated and solid recycled gold and ethically sources its diamonds (all adhere to the Kimberley Process), pearls, and semiprecious gemstones.
- Price range: Thin hoop earrings start at $40, with necklaces coming in around $200 to $400, and fine jewelry in the low thousands.
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- Behind the brand: With a stacked roster of celebrity fans—Jennifer Lopez, Jennifer Coolidge, America Ferrera, Selena Gomez, Hailey Bieber, Hailey Bieber again (and again)—you've no doubt seen a JZ piece without realizing it. The brand's been around since 2005, and is best known for its layering chains and hoops crafted out of gold vermeil, sterling silver, 14-karat-yellow-gold-plated silver, or solid 14-karat yellow or white gold.
- Why we love it: The brand designs elevated yet unfussy pieces for daily wear.
- Price range: Pieces start around $100.
- Behind the brand: The name Monica Vinader might make you think of the royals, as both Kate Middleton (who's worn the Siren earrings, below) and Meghan Markle (a fan of the bracelets) have been seen wearing its pieces. But there’s a lot more to Monica Vinader than being a palace favorite: In 2020 the brand made a turn toward sustainability and began prioritizing materials like recycled sterling silver and recycled gold vermeil—as well as sustainably sourced diamonds, gemstones, and pearls. Some designs also have a “product passport,” allowing you to trace the origins of the piece.
- Why we love it: Easy-to-style jewelry (like these stackable friendship bracelets) that are great for gifting people who have everything. There are also two Monica Vinader piercing studios if you happen to find yourself in California or New York.
- Price range: Single huggie earrings start around $28.
- Behind the brand: Canadian Jenny Bird launched her namesake brand in 2008; she first focused on handbags but pivoted to jewelry design in 2010, and most recently added sunglasses to the mix.
- Why we love it: Cool-girl pieces that look good with everything.
- Price range: Styles start at $80, with most averaging around $120 to $150.
- Behind the brand: Nadine McCarthy Kahane started Stone & Strand in 2013, when she was getting her MBA at Wharton.
- Why we love it: This woman-run brand is all about bringing you ethically sourced, quality jewelry without the markup.
- Price range: $15 for piercing earrings, $45 for charms, and $55 for stud earrings.
Fashion Jewelry
- Behind the brand: Miami-based Martha Calvo launched her namesake jewelry label in 2006, incorporating multicolored crystal and enamel beads, freshwater pearls, and vibrant hand-painted prints into her designs.
- Why we love it: Jewelry that's an instant serotonin boost for your wardrobe.
- Price range: Items start around $100, with necklaces costing around $200 to $300.
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- Behind the brand: Cristina Mantilla and Duda Teixeira handcraft colorful accessories that capture the carefree essence of summer.
- Why we love it: Since the Florida-based designers love to travel and spend time at the beach, most of the jewelry is also water- and sweatproof. Oh, and Harry Styles wore this choker in the music video for “Music for a Sushi Restaurant.”
- Price range: Pieces start at $60 and average around $150 to $200 for popular necklace and earring styles.
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- Behind the brand: Founded by Anna Jewsbury, this London-based studio uses responsibly sourced materials to create tiny wearable works of art, alongside a collection of sinuous homewares and ceramic vessels.
- Why we love it: Crystals and pearls are reimagined in undulating, pinched, and crumpled shapes.
- Price range: Most pieces range from $200 to $500.
- Behind the brand: Since 2017, this Oslo-based brand has been making mood-boosting, Y2K-inspired jewelry out of 18-karat-gold-plated brass, cubic zirconia, and resin that pops under a simple white button-down or with a white tank top.
- Why we love it: We're especially fans of its rainbow tennis necklaces and wide range of juicy necklace and earring charms.
- Price range: Its Nostalgia Bear charms start at $33.
- Behind the brand: London-based designer Sandra Barrio Gonzalez works with natural materials and local artisans in her hometown in Spain to design one-of-a-kind pieces that don't take themselves too seriously.
- Why we love it: Vibey, easy-to-wear jewelry made with cords, beads, natural pears, and lampwork glass—inspiration abounds from market-fresh foods to fruit loops, sea urchins, and lemon drops.
- Price range: Single earrings start around $50.
- Behind the brand: Leilani McQuay, Glamour's shopping producer and former fashion buyer, channeled her passion for jewelry making into Kelm, a curated line of necklaces, earrings, and sunglasses chains featuring organic pearls, cowrie shells, and multicolored beads.
- Why we love it: Not only is McQuay self-taught, but everything is hand-crafted and made-to-order; even the smallest keshi pearl is carefully considered.
- Price range: Start at $55 for earrings.
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Fine Jewelry
- Behind the brand: Rosanne Karmes founded her dainty-with-a-twist-jewelry brand in 2001 and named it after her two children, Sydney and Evan, and her father, Sy.
- Why we love it: Beaded bracelets, signet rings, and necklaces with playful charms and diamond scripts imbued with meaning.
- Price range: Entry-level bracelets and necklaces range from $300 to $1,000.
- Behind the brand: Spinelli Kilcollin's pieces are all responsibly designed and handmade by local artisans in downtown Los Angeles.
- Why we love it: Distinct, interconnected rings in a variety of metal and stone combinations.
- Price range: There are some entry-level pieces under $1,000, like the Solarium ring, though prices will vary depending on how many and the type of bands and connectors you want.
- Behind the brand: After designing luxury accessories for 15 years, native New Yorker Jamie Books launched her own line in 2021; the name Mason & Books comes from her children’s middle name and initials.
- Why we love it: Each piece is dreamed up and handmade by master jewelers in NYC. The Love Bug charms—which are inspired by Egyptian scarabs—are a particular favorite, with their unique color combinations and talismanic quality.
- Price range: Small earrings start around $380, and rings and large-sized charms go into the thousands.
- Behind the brand: Founder and CEO Yoon Jennie crafts modern heirlooms from ethically sourced gemstones and mostly recycled solid 14-karat gold. If you have any older but still cherished gold jewelry lying around, you can work with the brand's KinnCycle program to custom-create a new design or send your pieces in to melt down in exchange for store credit.
- Why we love it: You'll find investment-worthy pieces here that you'll want to pass down; we're especially fond of its letter and nameplate necklaces, which one Glamour editor previously bought for herself as a push present.
- Price range: Start around $110 for small gold earrings and go into the thousands for bespoke pieces.
- Behind the brand: All of Foundrae's medallions, rings, and necklaces are designed with one brand's 10 tenets in mind—True Love, Dream, Resilience, Karma, Reverie, Strength, Wholeness, Internal Compass, Live Passionately, and Protection—so you can pick out pieces that speak to your personality and journey. Noted celebrity fans include J.Lo, Gwyneth Paltrow, and Emily Ratajkowski.
- Why we love it: Contemporary, layerable talismans that reflect your individuality.
- Price range: Charms and chains range in thousands depending on how many you add to tell your story, though you can entry-level pieces with small medallions or charms under $2,000.
- Behind the brand: An industry veteran with decades of experience working with diamonds, Jade Trau imbues her designs with a fresh perspective while still honoring the characteristics and story of each stone. Each piece is also handmade in New York.
- Why we love it: Ethically sourced diamonds set in 18-karat gold and platinum that feel exceptionally cool and wearable for every day.
- Price range: Prices start around $380 for small diamond studs like these and go well into the thousands.
- Behind the brand: Because Melinda Zeman couldn't find the right fine jewelry pieces to express herself, the Hong Kong designer set out in 2019 to create her own.
- Why we love it: Bold and edgy statement jewelry that draws inspiration from ’90s nostalgia—think Slinky Toys and Gameboys.
- Price range: Pieces start around $2,000.
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Lab-Grown Diamonds
- Behind the brand: Vrai diamonds are grown in an energy-efficient foundry in the Pacific West, then cut and polished by master cutters. The shopping process for engagement rings is specific enough to satisfy even the pickiest among us—start by selecting your shape, then your type of band (plain or pavé).
- Why we love it: The brand has a number of collaborations under its belt, including with designers sold at Dover Street Market, Balmain, and Amanda Hearst Rønning.
- Price range: Start around $650.
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- Behind the brand: Idyl, an emerging Antwerp-based modular jewelry brand, features only lab-grown diamonds (and solid 14-karat-gold) in its handmade pieces. (For the uninitiated, the modular design means you start with a base piece and then add on to your look.) With A-listers like Jessica Alba, Eva Longoria, Kaia Gerber, and Jamie Chung all wearing Idyl, this is a brand that won't stay small for long.
- Why we love it: You can really build out your collection with mix-and-match necklaces, earrings, and bracelets.
- Price range: Start at $275 for the simple gold chain and a single diamond stud, which are used as the base.
