The 49 Best Beauty Products of 2023, According to Glamour Readers
It’s been 20 years since the Glamour Beauty Awards first made its (obviously gorgeous) debut. During the last two decades we’ve tested thousands of the best beauty products that have permanently changed our—and your—routines. From the best affordable drugstore makeup to the dreamiest skin care products on the market to the absolute best things to use to enhance your natural curls, it’s been a joy to celebrate the products we genuinely adore—the ones that not only make us look amazing but the ones that make our daily routines easier, more luxurious, or simply more fun.
However, the beauty space is becoming increasingly crowded (Does that celebrity really need a skin care line? Asking for a friend!) and we’re all faced with so many choices that it can feel daunting to even entertain the idea of updating the contents of our makeup bags or investing in a new hair dryer. And that’s what makes our annual Readers’ Choice category so important—we love learning about and sharing the best beauty products you can’t get enough of year after year; the products you willingly spend money on, repurchase, and evangelize.
As always, we received thousands of votes when asking you to weigh in on the best beauty products of 2023—including makeup, skin care, and hair tools—and we’re excited to showcase them all below. Some of this year’s winners are from young but undeniably viral brands while others are tried-and-true classics, but all 49 have been chosen by you, our readers. And for that we, as always, can’t thank you enough.
All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
- 1/48
Best Cleanser: CeraVe Hydrating Facial Cleanser
Beloved by beauty influencers and dermatologists, this nourishing cleanser uses a combination of ceramides and hyaluronic acid to leave skin feeling soft and supple instead of stripped and dry. The creamy gel formula cuts through dirt, makeup, and debris, giving you a satisfying yet gentle cleanse every time.
- 2/48
Best Makeup Remover: Garnier SkinActive Micellar Cleansing Water All-in-1
A nighttime-routine staple, Garnier’s gentle micellar water takes off the day with powerful efficiency and even removes waterproof makeup. The formula uses molecular micelles to elminate dirt and debris, and contains no alcohol, oil, or fragrance, making it suitable for all skin types.
- 3/48
Best Essence: Tatcha The Essence
If you’re looking to elevate your skin care routine, Tatcha’s hydrating essence is the upgrade you need. Not only does it help resurface and soften skin through a combination of akita rice, okinawa algae, and uji green tea, but it also preps the face for the rest of your products by boosting absorption.
- 4/48
Best Self-Tanner: Jergens Natural Glow Sunless Tanner Lotion
A reliable drugstore staple. There’s a reason readers can’t get enough of this lotion that imparts a gradual and natural (read “not orange”) glow to skin. Infused with collagen, elastin, and green tea, it’s foolproof to apply. Rub it in, wash your hands, and wait for people to ask if you just got back from vacation.
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- 5/48
Best Toner: Thayers Witch Hazel Facial Toner
It’s easy to overlook all the potential benefits of witch hazel toner, but don’t be fooled—this formula addresses skin conditions like uneven texture and tone, enlarged pores, unbalanced pH, and dryness. Since it’s Made with 98% natural-origin ingredients (i.e., unchanged from their natural state or minimally processed), you’ll feel confident knowing exactly where your toner came from.
- 6/48
Best Vitamin C Serum: La Roche-Posay 10% Pure Vitamin C Serum
Made with 10% pure vitamin C, La Roche Posay’s potent serum targets wrinkles and improves skin texture for a more even complexion. Apply three to four drops on the face and neck, and watch as it quickly absorbs and boosts radiance—without leaving behind any sticky residue or funky smell.
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By Hanna Lustig
- 7/48
Best Retinol Treatment: Olay Regenerist Retinol24 Night Moisturizer MAX
Add this rich nighttime moisturizer to your skin care routine and reap the benefits as you snooze. Key ingredients include retinoid complex and niacinamide, which reduce the appearance of fine lines and hydrate skin overnight. In the morning you'll wake up with a softer, smoother complexion.
- 8/48
Best Dark Spot Treatment: Murad Rapid Dark Spot Correcting Serum
Mitigating hyperpigmentation, uneven skin texture, and dark spots is the name of the game for Murad’s cult-classic. Fortified with glycolic acid to promote cell turnover, this serum promises brighter, more radiant skin after just two weeks of use.
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By Hanna Lustig
- 9/48
Best Body Wash: Dove Deep Moisture Body Wash
A classic for a reason, this ultrasilky body wash works wonders on dry skin—keeping it hydrated for up to 24 hours!—thanks to what the brand calls MicroMoisture droplets, a blend of soothing and renewing ingredients that aren’t only gentle on your skin’s delicate microbiome, but also vegan. Other bonuses: The bottle is 100% recyclable—and ergonomic, so it’s easy to get more drops out of the 98% biodegradable formula.
- 10/48
Best Moisturizer: CeraVe Moisturizing Cream
Packed with hyaluronic acid and ceramides, this cult-favorite cream moisturizes and restores even the driest skin’s natural barriers while helping retain their natural moisture. Plus, since it’s fragrance-free, oil-free, hypo-allergenic, and so fast-absorbing, it’s suitable for the body, face, hands, and sensitive skin, and won’t leave a sticky or greasy film behind.
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By Hanna Lustig
- 11/48
Best Chemical Exfoliator: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
A bestseller—and frequent Drop the Routine favorite—for a reason, this multitasking toner clears blemishes, unclogs pores, and sheds dead skin while smoothing fine lines and evening out skin tone. But the best part? It does all of the above without drying, irritating, or disrupting the skin barrier.
- 12/48
Best Acne Treatment: Starface Pimple Patches
Supercute and effective, Starface’s adorable acne patches treat topical breakouts by absorbing fluid and protecting blemishes from external aggressors like bacteria (and skin-picking). As a result, they create the ideal environment for breakouts to heal faster—and make you happy when you look in the mirror too.
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By Hanna Lustig
- 13/48
Best Face Mask: Glow Recipe Watermelon Glow AHA Night Treatment
Formulated with AHAs (alpha-hydroxy acids and lactic and glycolic acids), calming peony root, hyaluronic acid, and anti-inflammatory watermelon extract, this sensitive-skin-friendly face mask exfoliates dead skin cells without irritation. The end result? Softer, smoother, and brighter skin tone and texture.
- 14/48
Best Face Oil: Biossance Squalane + Vitamin C Rose Oil
Formulated with advanced vitamin C, sugarcane-derived squalene, and Chios crystal oil, this vegan face oil brightens, firms, revitalizes, and deeply hydrates the skin, leaving the complexion with a radiant glow—no filter needed.
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By Hanna Lustig
- 15/48
Best Eye Cream: OleHenriksen Banana Bright+ Eye Crème
One of derms’ most recommended treatments for undereye circles, this crease-resistant eye cream hydrates, brightens, and color-corrects while restoring elasticity and smoothing wrinkles and fine lines. See you never, crow’s feet.
- 16/48
Best Face Sunscreen: Supergoop Unseen Sunscreen
Looking for SPF that goes on completely clear without irritating your skin or breaking you out? Look no further than Supergoop’s Unseen Sunscreen. As the name implies, it really is unseen, since once it’s applied, it’s invisible. With its barely there texture and super-lightweight, nongreasy, and breathable finish, it makes both an ideal layering SPF and a daytime makeup primer.
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- 17/48
Best Body Sunscreen: Neutrogena Ultra Sheer Body Mist Sunscreen SPF 30
Lightweight and oil-free, this water-resistant body mist sunscreen protects the skin from skin-damaging UVA rays and skin-burning UVB rays for up to 80 minutes—all without clogging pores or leaving a sticky film behind.
- 18/48
Best Skin Care Device: NuFace Mini
The NuFace Mini might be small(er), but it packs a punch when it comes to skin care benefits. The travel-size and user-friendly microcurrent device stimulates collagen production, improves fine lines and wrinkles, and sculpts, tones, and tightens the face with each use.
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- 19/48
Best Body Lotion: Aveeno Daily Moisturizing Lotion
Ideal for all skin types and especially those with sensitive skin, this lightweight, oil-free, and fragrance-free moisturizer deeply hydrates, nourishes, and smooths skin while replenishing its natural moisture barrier. It’s a dermatologist favorite for a reason, and it certainly doesn’t hurt that you can stock up at your local drugstore.
- 20/48
Best Deodorant: Dove Advanced Care Antiperspirant
A soothing deodorant that works as good as smells, each version keeps underarm sweat and odor at bay for up to 48 hours, contains essential moisturizers with natural oils, and contains 0% alcohol (ethanol) to help skin recover from shaving irritation. A drugstore must have!
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By Hanna Lustig
- 21/48
Best Razor: Gillette Venus Original Razor
If it ain’t broke, don’t fix it. That’s how readers feel about Gilette’s classic Venus women’s razor, which delivers a silky-smooth shave every single time thanks to the brand’s hydrating Lubrastrip for glide, three thin blades, a touch of botanical oils, and an ergonomic handle made of 30% recycled plastic.
- 22/48
Best Foundation: Fenty Beauty Pro Filt’r Soft Matte Longwear Liquid Foundation
No brand does foundation quite like Fenty (which quite literally revolutionized the concept) and this hero product is buildable with medium-to-full-coverage, works to conceal pores, and is remarkably lightweight on the skin. After doing extensive consumer testing and rigorous research, the brand refreshed its impressive shade range even more with this foundation to bring you the most inclusive formulation yet.
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By Hanna Lustig
- 23/48
Best Mascara: L’Oréal Paris Lash Paradise Mascara
A dead ringer for a great but pricier mascara, this affordable drugstore staple offers a better-than-good formula that lengthens, thickens, and darkens with just one coat. The straight applicator includes over 200 bristles, which ensures every lash gets love, and the rose gold packaging is too pretty to keep in your makeup bag.
- 24/48
Best Tinted Moisturizer: It Cosmetics Your Skin But Better CC+ Cream
This is one of those rare products that, once you start using it, you wonder why you waited so long. Readers (and Glamour editors) love it for its ability to provide buildable, full, flawless coverage that somehow doesn’t appear cakey or dry but rather is plump and dewy. You can thank skin-loving ingredients like hyaluronic acid, niacinamide, and vitamin E for its smooth texture. A cool bonus: It Cosmetics expanded its shade range and worked with dermatologists to introduce clear SPF 50+ in the deepest shades so a wider range of skin tones can achieve complexion perfection and sun protection—without the white cast.
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By Hanna Lustig
- 25/48
Best Powder: Laura Mercier Translucent Loose Setting Powder
Others like it exist, but none live up to the hype of beauty OG Laura Mercier’s translucent loose powder, which is ultrafine and lightweight, and blends effortlessly to set makeup for up to 16 hours without ever looking thick or cakey. The translucent shade works on virtually all skin tones and subtly blurs the look of fine lines and imperfections. A true makeup bag essential.
- 26/48
Best Concealer: Maybelline Instant Age Rewind Concealer
During your next trip to the drugstore, do not sleep on this do-it-all concealer that readers say is the best of the best for its ability to hydrate, conceal, contour, and correct in a single click. It offers up to 12 hours of crease-resistant wear and goes on smoothly thanks to its sponge-tip applicator. Instant Eraser is, it should be noted, vegan, noncomedogenic, and formulated without mineral oil, parabens, or talc.
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By Hanna Lustig
- 27/48
Best Primer: E.L.F. Poreless Putty Primer
Readers can’t get enough of this affordable putty primer that literally grips makeup to create the most flawless skin. Infused with squalane, the smooth and immensely velvety formula glides over the face creating a perfect canvas for everything that comes next.
- 28/48
Best Brow Product: Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil
Benefit practically invented the brow category, so it’s no surprise that readers can’t get enough. This pencil ingeniously combines two of the brand’s most beloved brow products—the original volumizing pencil and the brow gel. Essentially, it’s a hybrid formula that contains both fibers and powder to volumize, fill, and define. Use it as you would any other pencil, then marvel at how the built-in fibers thicken the appearance of brows for a fluffy finish.
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By Hanna Lustig
- 29/48
Best Eye Shadow: Urban Decay Naked3 Eyeshadow Palette
Urban Decay’s Naked palettes have become the stuff of makeup legend, and this version—which allows you to create dozens of natural eye looks with a variety of rose-toned neutrals, including dusty pink mattes, shimmery golds, and deep bronze and burgundy shades—is no exception. Every shade is formulated with the brand’s iconic Naked formula to deliver velvety texture, richly pigmented color, and extreme blendability.
- 30/48
Best Eyeliner: Revlon ColorStay Eyeliner
Like all products in Revlon’s iconic ColorStay line, this liner isn’t going anywhere until it’s wash-your-face-o’clock. The updated waterproof formula glides on with incredible smoothness and sticks with you for up to 24 hours.
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- 31/48
Best Highlighter: Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight
This versatile highlighter took TikTok by storm when it was released, and it’s easy to see why. It delivers weightless, natural-looking radiance that’s effortless to blend without streaking. It offers a natural-looking radiant finish without the usual excess shimmer, thanks to the light-reflecting pearls found within the formula, which is buildable. The weightless formula can be layered over makeup, mixed with foundation, or worn on bare skin.
- 32/48
Best Blush: Nars Blush in Orgasm
Certain beauty products are so beloved, they’ve become icons in their own right, like Nars Orgasm blush. The coral-leaning peach shade creates a subtle sheen that—as the name implies—calls to mind the rosy just-so glow you might get after a particularly satisfying activity. It’s become such a hit, that the brand has built an entire collection around Orgasm, with lip gloss, illuminator, nail polish, and a multiple for eyes, lips, and cheeks. But the OG powder blush remains the forever favorite.
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- 33/48
Best Bronzer: Benefit Cosmetics Hoola Matte Bronzer
Benefit’s beloved and best-selling powder bronzer has long been a staple of readers’ makeup bags and will continue to be for the foreseeable future. Hoola instantly warms up the complexion, gives a classic matte finish—no shimmer here—and all four shades feature the same soft, blendable formula that made the original Hoola a cult fave.
- 34/48
Best Lip Gloss: Dior Lip Glow Oil
The lip oil trend starts and ends with Dior Beauty’s excellent Lip Glow Oil, which comes in eight juicy shades. Made with moisturizing cherry oil, it’s excellent for dry lips but also gives them a Y2K-esque glossy sheen.
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- 35/48
Best Nail Polish: OPI Nail Lacquer
The pros trust OPI for a reason, and so do at-home manicurists. Whether you’re doing something classic (Bubble Bath is a bestseller) or more daring (like the deep blue Suzi Takes a Sound Bath), you can always trust your mani will last and last.
- 36/48
Best Shampoo & Conditioner for Straight Hair: Ouai Fine Hair Shampoo
Fine-hair shampoos all aim to do the same thing: Add volume. But Ouai’s—which is also color-safe, btw—does that and more by hydrating, smoothing frizz, and helping repair damage. Plus, the rose-tinged scent will have your shower smelling extra fancy.
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- 37/48
Best Shampoo & Conditioner for Waves: OGX Argan Oil of Morocco Shampoo & Conditioner
Like curly hair, wavy hair needs some extra nourishment to look its liveliest—but that doesn’t mean the products are interchangeable. OGX’s shampoo and conditioner, which are infused with argan oil, are moisturizing enough to keep waves looking shiny and structured but won’t weigh them down.
- 38/48
Best Shampoo & Conditioner for Curls: Briogeo Don’t Despair, Repair Super Moisture Shampoo & Conditioner
Anyone with curly hair will tell you the main requirements for a good shampoo and conditioner are hydration, hydration, hydration. Briogeo doesn’t hold back on nourishing ingredients like algae extract, vitamin B5, and rosehip oil (the latter of which also helps control frizz as a bonus).
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By Hanna Lustig
- 39/48
Best Shampoo & Conditioner for Coils: Shea Moisture Moringa & Avocado Shampoo & Conditioner
Kale, matcha, avocado—are we talking about hair care or a green smoothie from Erewhon? But those nutrient-dense ingredients are precisely what makes this shampoo and conditioner so good for coils; each wash leaves hair feeling and looking healthier, even without ingredients like silicone and sulfates.
- 40/48
Best Hair Mask/Treatment: Olaplex No. 8 Bond Intense Moisture Mask
Damaged hair, meet your new bestie. You don’t need much of this highly concentrated mask—a pump or two for most hair lengths is plenty—for a 10-minute treatment that helps restore hair from the inside out for shinier, more manageable, and overall healthier hair.
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By Hanna Lustig
- 41/48
Best Dry Shampoo: Batiste Dry Shampoo in Original
A staple in UK hair care routines for decades, Batiste finally arrived stateside in 2015, and we haven’t been the same since. A lot of dry shampoos promise to give our hair that “just washed” feeling, but this drugstore formula actually provides that refresh we need after a skipped shampoo. Plus, it won’t leave a layer of residue on your scalp (or your clothes).
- 42/48
Best Texturizer: Nexxus Unbreakable Care Root Lift Thickening Spray
Think of this spray as hair extensions in a bottle: It can give the illusion of adding up to 3,000 strands of hair, plus root lifting, for pop-star-worthy mega-volume. Even better, it also acts as a heat protectant, all in one formula.
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- 43/48
Best Curl Definer: Dove Love Those Bold Curls Leave-In Cream
A leave-in is essential for keeping curls and coils hydrated after a wash day. Infused with coconut oil and Jamaican castor oil, this drugstore leave-in cream is like a cozy hug for your hair—plus, the extra moisture will last up to 48 hours.
- 44/48
Best Edge Control: Carol’s Daughter Black Vanilla Edge Control Smoother
Edge-control products can be sticky and crunchy (the keyword is control, after all), but this one—infused with honey and aloe—is kind to hair as it keeps edges in place. Apply to dry hair, sculpt as desired, then watch as your style stays put for hours.
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- 45/48
Best Hairspray: Sexy Hair Big Spray & Play Volumizing Hairspray
A great hairspray is a lesson in contrasts: It should give hair hold but still be flexible. It should add volume, but fight frizz. This one strikes the right balance with a medium hold (and major shine!) and is suitable for all hair types.
- 46/48
Best Blow Dryer/Styler: Dyson Supersonic Hair Dryer
A hair dryer that costs more than $400 better live up to the hype—and the Dyson delivers. It cuts dry time down dramatically (sometimes by half, depending on your hair length and type), and it does so without extreme heat. Plus, the various attachments (diffuser, wide-tooth comb, and more) mean you can tailor your styling experience to your unique hair.
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- 47/48
Best Curling/Waving Iron: The Beachwaver Pro 1.25 Dual Voltage Rotating Curling Iron
The Beachwaver does the hard work for you; with the press of a button, it rotates on its own, so your wrist can take a break (it even goes both left and right, so you can style both the left and right sides of your head without having to think twice). This larger barrel size creates loose, beachy waves, and is better for longer hair lengths—for shorter hair, we’d go for the 1" size.
- 48/48
Best Flatiron: CHI Original Ceramic Hair Straightening Flatiron
Who here has been personally victimized by a faulty straightening iron? CHI is trustworthy—and has been for years—thanks to its ceramic plates that glide right through hair to straighten in one pass for a smooth, shiny, slick-straight finish.